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Back to Smoking in Airplanes

September 25, 2009


Ryanair Takes One Giant Leap Backwards


An example of PR/Advertising Genius

Have you heard of the Irish airline, Ryanair?

They fly throughout Europe for ridiculously low prices. When Hubby moved to England for a while after finishing school, and we were thinking of making it home (obviously that didn’t happen – he moved back the the Bahamas and I followed a year later), we had talked about taking weekend trips to Italy and France using Ryanair.

They are known for controversial advertising and PR stunts – At one point they hit the news because of claims they would charge a pound for bathroom visits, but it was just free advertising. I actually think that’s pretty clever. They’re still in business, and still inexpensive. That’s more than a lot of airline carriers can claim.

In keeping with their controversial reputation they have just announced that they will allow smoking onboard.


Ok, so it’s not exactly “smoking”. You have to buy their cigarettes at close to $10 a pack. But they are smokeless and don’t smell. You don’t even light them. Just put them to your lips and suck in the nicotine.

smokeless cigarettes cinnamon

I don’t know what to make of this. On the one hand, a smoker who has gone a few hours too long without a fix can be scarier than those Twilight vampires who need to get them some blood. But… I can’t help but feel like this is a step in the wrong direction.

In Canada smoking is banned in all public places (with a few exceptions), and it has made a huge difference. I can go to a bar without coming home smelling of smoke, and I’m not exposed to second hand toxins on a daily basis. It’s not quite the same in the Bahamas, and I miss the restrictions in Canada.

Making smoking look “cool” has been a problem forever, and banning it from public places as well as media expounding the health benefits of not smoking have had an impact.

If you can hop on a plane and see an elegant Chanel adorned French woman with a smokeless ciggy hanging out of her mouth as she calmly peruses her Vanity Fair, doesn’t that set a little bit of a bad example?

What do you think?

One Comment leave one →
  1. September 25, 2009 4:10 pm

    I think that’s crazy! I mean, I guess it’s not proper smoking, but still!
    In Vancouver people smoked, but nothing like the number of people who smoke here, especially young women. It baffles me.

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